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Stadscentrum Specimen Correspondent introducing cobras exploring motivations for brand related social media use crisis Bekend Ale

Influencing COBRAs: the effects of brand equity on the consumer's propensity to engage with brand-related content on social media: Journal of Strategic Marketing: Vol 29, No 1
Influencing COBRAs: the effects of brand equity on the consumer's propensity to engage with brand-related content on social media: Journal of Strategic Marketing: Vol 29, No 1

Social media is a vital factor in informing consumer decisions. True of False?
Social media is a vital factor in informing consumer decisions. True of False?

Information | Free Full-Text | The Impact of Social Media Activities on Brand Equity
Information | Free Full-Text | The Impact of Social Media Activities on Brand Equity

belajar journal by Radhiatul Mardhiah - Issuu
belajar journal by Radhiatul Mardhiah - Issuu

Impact of Social Media on Consumer Buying Intention
Impact of Social Media on Consumer Buying Intention

PDF] Motivation Recipes for Brand-Related Social Media Use: A Boolean—fsQCA Approach | Semantic Scholar
PDF] Motivation Recipes for Brand-Related Social Media Use: A Boolean—fsQCA Approach | Semantic Scholar

Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - ScienceDirect
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - ScienceDirect

Consumers' Online Brand Related Activities in the Context of Their Motives and Outcomes: Case Study of the Social Network YouTube | SpringerLink
Consumers' Online Brand Related Activities in the Context of Their Motives and Outcomes: Case Study of the Social Network YouTube | SpringerLink

Social media marketing - Wikipedia
Social media marketing - Wikipedia

The effect of product category on customer motivation for customer engagement behaviour - Żyminkowska - 2023 - International Journal of Consumer Studies - Wiley Online Library
The effect of product category on customer motivation for customer engagement behaviour - Żyminkowska - 2023 - International Journal of Consumer Studies - Wiley Online Library

PDF) Introducing COBRAs
PDF) Introducing COBRAs

Managing Brands in the Age of DIY-Branding: The COBRA approach | SpringerLink
Managing Brands in the Age of DIY-Branding: The COBRA approach | SpringerLink

Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations - ScienceDirect
Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations - ScienceDirect

Sustainability | Free Full-Text | The Role of Travel Motivations and Social Media Use in Consumer Interactive Behaviour: A Uses and Gratifications Perspective
Sustainability | Free Full-Text | The Role of Travel Motivations and Social Media Use in Consumer Interactive Behaviour: A Uses and Gratifications Perspective

Journal of Promotion Management (1)
Journal of Promotion Management (1)

Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - Cristian Buzeta, Patrick De Pelsmacker, Nathalie Dens, 2020
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - Cristian Buzeta, Patrick De Pelsmacker, Nathalie Dens, 2020

Driving COBRAs: the power of social media marketing
Driving COBRAs: the power of social media marketing

THE BUILDING BLOCKS OF SOCIAL BRANDS On consumer-brand relationships in social media Daniël G. Muntinga, Edith G. Smit, Marjolein Moorman University of. - ppt download
THE BUILDING BLOCKS OF SOCIAL BRANDS On consumer-brand relationships in social media Daniël G. Muntinga, Edith G. Smit, Marjolein Moorman University of. - ppt download

daan muntinga on Twitter: "Mind-blowing research by dr. @schivinski - and brought so phlegmatic! :-) https://t.co/GmnW6TGbQb" / Twitter
daan muntinga on Twitter: "Mind-blowing research by dr. @schivinski - and brought so phlegmatic! :-) https://t.co/GmnW6TGbQb" / Twitter

How could a consumer's online brand related activities (COBRAs) on Instagram improve your tablet sectors brand reputation? | em262's blog
How could a consumer's online brand related activities (COBRAs) on Instagram improve your tablet sectors brand reputation? | em262's blog

Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - Cristian Buzeta, Patrick De Pelsmacker, Nathalie Dens, 2020
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - Cristian Buzeta, Patrick De Pelsmacker, Nathalie Dens, 2020

Intervening analysis of internet marketing between the relationship of brand awareness and online purchase decision of
Intervening analysis of internet marketing between the relationship of brand awareness and online purchase decision of

Social media voor bedrijven: aanwinst of last? - finalwebsites
Social media voor bedrijven: aanwinst of last? - finalwebsites

Frontiers | Promotion of Internet Users' Aggressive Participation via the Mediators of Flow Experience and Identification
Frontiers | Promotion of Internet Users' Aggressive Participation via the Mediators of Flow Experience and Identification